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Measure What Matters
Goal SettingProductivity

Measure What Matters

John Doerr

Doerr documents deploying OKRs at Google from its earliest days, giving both the theory of why the Objective-and-Key-Result split works and the case studies of what it produces under real conditions. The Quarterly Operating System draws on his 'superpower' chapter: the clearest single explanation of why Key Results must measure outcomes, not activity.

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Referenced in

The Quarterly Operating System→

Frameworks on this site from Measure What Matters

Ch 3 · The Quarterly Operating System

OKRs

Ambitious objective, measurable key results. The goal stops being a talking point.

Primary sources: Andrew S. Grove, High Output Management; John Doerr, Measure What Matters.

Goal Setting

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