Goal SettingProductivity

The 12 Week Year

Brian Moran and Michael Lennington

Moran and Lennington argue that annual planning creates a structural alibi — January's goals can slip to spring because there is 'still time.' Compressing the horizon to twelve weeks kills that alibi; urgency and accountability arrive together. The Quarterly Operating System builds directly on this compression, which is the reason the quarter, not the year, is its planning unit.