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The 4 C's Formula
Goal SettingPersonal Growth

The 4 C's Formula

Dan Sullivan

Sullivan maps every real breakthrough to a fixed cycle: Commitment, then Courage, then Capability, then Confidence. The inversion that matters is that confidence is the output of the cycle, not the entry fee people wait for before they'll commit. Book 3's Chapter 2 uses this to reframe fear as the expected middle stage rather than a stop sign.

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Referenced in

The Momentum Playbook→

Frameworks on this site from The 4 C's Formula

Ch 2 · The Momentum Playbook

Commit, Act, Earn

Commit before you feel ready. Confidence arrives as the receipt.

Primary source: Dan Sullivan, The 4 C's Formula.

Personal Growth

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