Goal SettingPersonal Growth

10x Is Easier Than 2x

Dan Sullivan & Benjamin Hardy

Shooting for 10x forces a rethink of what you're doing and who you need to be; 2x only asks for more of the same. That is Sullivan and Hardy's counterintuitive case, and it makes the bigger target the easier one: a goal that large eliminates the 80% of activity that can't survive the question 'does this get me there?' You cannot 10x by addition. The book gives the strategic argument and the identity-gap framework for why most high achievers plateau at 2x.

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