Goal SettingProductivity

How Big Things Get Done

Bent Flyvbjerg and Dan Gardner

Flyvbjerg built the largest empirical database of project outcomes ever assembled — 16,000-plus projects — and found only 8.5% hit both cost and schedule. His answer is a single inversion: think slow, act fast, and find your smallest repeatable unit. Book 3's Chapter 1 borrows this directly: the goal isn't too big, the first brick is undefined.