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Vivid Vision
Goal Setting

Vivid Vision

Cameron Herold

Herold developed the Vivid Vision tool for company strategy: a detailed, present-tense, sensory-specific description of where an organization will be in three years. The book explains why specificity is the mechanism (not the aesthetic), how to write a vision that recruits present behavior, and how to use it as an operating document rather than an aspirational artifact.

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Referenced in

The Identity Install→

Frameworks on this site from Vivid Vision

Ch 4 · The Identity Install

The Thousand-Word Future

One ordinary Tuesday from your future, written long enough to decide what leaves your calendar.

Primary source: Cameron Herold, Vivid Vision.

Goal Setting

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