Decision MakingGoal Setting

The Dip

Seth Godin

Godin argues almost everything worth doing follows the same curve: an exciting start, a long unrewarding stretch, then a payoff on the far side — and because most people quit inside that stretch, the far side stays scarce. His sharper distinction is between a Dip (temporary, worth crossing) and a Cul-de-Sac (a dead end worth quitting today). Book 3's Chapter 8 is built directly on this diagnosis.