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The Dip
Decision MakingGoal Setting

The Dip

Seth Godin

Godin argues almost everything worth doing follows the same curve: an exciting start, a long unrewarding stretch, then a payoff on the far side; and because most people quit inside that stretch, the far side stays scarce. His sharper distinction is between a Dip (temporary, worth crossing) and a Cul-de-Sac (a dead end worth quitting today). Book 3's Chapter 8 is built directly on this diagnosis.

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Referenced in

The Momentum Playbook→

Frameworks on this site from The Dip

Ch 8 · The Momentum Playbook

Dip or Dead End

This hard stretch: the Dip before the payoff, or a dead end?

Primary source: Seth Godin, The Dip.

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