Decision MakingLeadership

Working Backwards

Colin Bryar and Bill Carr

Bryar and Carr document Amazon's PR/FAQ process: every proposed project must produce a written press release and FAQ, reviewed by senior leadership, before a single engineering resource is allocated. Most are rejected, which is the point. The Quarterly Operating System cites it as the clearest account of treating written pre-commitment as a structural discipline rather than an optional planning step.

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