HabitsProductivity

Indistractable

Nir Eyal

Eyal spent years teaching companies to build habit-forming products, then turned the mechanics around for defense. His framework traces distraction to an uncomfortable internal state the phone is used to escape, and treats environmental redesign, timeboxing, and pacts as the tools that make the right behavior easiest. Book 3's Chapter 4 friction-adding step — make the wrong move slightly inconvenient — draws on Eyal's toolkit specifically.